Edited on the occasion of Recycle
“Part of the Moment”
19th December 2013 – 15th January 2014
“Part of the Moment”
19th December 2013 – 15th January 2014
Objective
To create visually stunning and effective designs that promote the exhibitions, events, and artists of a modern art gallery, and enhance the visitor experience.
Role: Designer
Responsibilities
- Work closely with the gallery director and curators to understand the exhibition themes, concepts, and objectives, and to identify the most relevant visual and artistic references.
- Develop a design concept that reflects the exhibition's identity, style, and tone, and that attracts and engages the target audience, whether it's local residents, art enthusiasts, or collectors.
- Create a range of designs for various media, such as posters, brochures, invitations, social media posts, and website banners, that follow the design concept and that communicate the exhibition's key messages, dates, and features.
- Choose typography, color palette, graphic elements, and imagery that complement the exhibition's artwork, and that convey its mood, atmosphere, and style.
- Ensure that the designs are consistent with the gallery's brand identity, guidelines, and values, and that they maintain a high standard of quality and innovation.
- Collaborate with printers, photographers, and web developers to produce the final products, and to ensure that they meet the specifications and deadlines.
Results
- Created a series of stunning and effective designs that reflect the exhibition's identity, style, and tone, and that attract and engage the target audience.
- Produced a range of designs for various media, such as posters, brochures, invitations, social media posts, and website banners, that communicate the exhibition's key messages, dates, and features in a clear and compelling way.
- Chose typography, color palette, graphic elements, and imagery that complement the exhibition's artwork, and that convey its mood, atmosphere, and style in a consistent and coherent way.
- Received positive feedback from the gallery director, curators, artists, and visitors, who praised the designs' creativity, beauty, and effectiveness.
- Contributed to the gallery's growth and reputation, which gained wider visibility, higher attendance, and more media coverage.
- Maintained a high standard of quality and innovation, and kept up-to-date with the latest design trends and technologies.
Skills demonstrated
- Design skills: the mastery of design software, techniques, and principles, and the ability to create aesthetically pleasing and functional designs that convey complex information.
- Communication skills: the capacity to articulate and present design concepts to different audiences, including clients, colleagues, and stakeholders, and to collaborate effectively with printers, photographers, and web developers.
- Creativity: the ability to generate original and innovative design concepts that reflect the exhibition's identity, style, and tone, and that engage and inspire the target audience.
- Attention to detail: the capacity to choose typography, color palette, graphic elements, and imagery that complement the exhibition's artwork, and that convey its mood, atmosphere, and style in a consistent and coherent way.
- Project management: the ability to manage multiple design projects simultaneously, and to ensure that they meet the specifications and deadlines, while maintaining a high standard of quality and innovation.