learning is a journey

5 tourism courses
2-month project for the tourism committee of the city of moscow and sber education
As an art director, I led a 2 month project consisting graphic materials for five tourism courses. The courses covered various areas, including hospitality in the hotel sector, hospitality in event organization, tourism marketing, digital transformation in tourism, and development principles in tourism.
Role: Art Director
  • Created for a 17-person remote team consisting of pitch deck designers, graphic designers, and illustrators
  • Meet the deadlines and budget (of $13,000) of the project, which we successfully did (it tooks 2 months)
  • To connect all 5 courses in one visual system, I developed a mood board, color palette, typography, and graphic elements.
  • Developed and presented the creative concept to stakeholders.
  • Supervise the production process and ensuring that the final products meet the quality standards and deadlines.
  • Together with the video production team and designers, we drew all the graphics for 5 courses: 34 videos of 8-13 minutes each
helvetica recular
helvetica bold
infographic frames
infographic frames
The characteristic silhouettes of Moscow were drawn in a single graphic style of a linear drawing.

Lines in a given course palette. Let's arrange the objects in a different sequence to create the effect of panoramic views from different parts of Moscow.
Moscow views
Covers for online courses
Video slide example
  • Created a brand identity that reflects the agency's professionalism, expertise, and innovation, with a clean, modern, and confident look.
  • Designed a website that highlights the agency's services, team, and work, and that attracts and engages potential clients.
  • Produced a set of content designs that communicate the agency's knowledge, creativity, and relevance in the pharma industry, with a mix of visual and textual elements that inform, inspire, and persuade.
  • Received positive feedback from the agency owner and its clients, who praised the design's clarity, effectiveness, and relevance.
  • Contributed to the growth and reputation of the pharma ad agency, which gained new clients, expanded its services, and earned awards and recognition in the industry.
Skills demonstrated
  • Strategic thinking: the ability to understand the client's needs, goals, and challenges, and to develop a brand identity and content design that address them effectively.
  • Design skills: the mastery of design software, techniques, and principles, and the ability to create aesthetically pleasing and functional designs that convey complex information.
  • Communication skills: the capacity to articulate and present design concepts to different audiences, including clients, colleagues, and stakeholders, and to collaborate effectively with a copywriter.
  • Leadership skills: the capacity to coordinate and motivate a team of creative professionals and ensure the quality and coherence of the final product.
  • Digital skills: the ability to design for various digital platforms and devices, and to work with content managers to ensure a seamless and engaging user experience.
Thank you
for watching