To design a visually appealing and user-friendly website for a tea company that showcases its products, history, and values, and that engages and informs its target audience.
Role: Designer, Illustrator, Tilda layout
Responsibilities
Conduct a competitor analysis to identify the strengths and weaknesses of other tea companies websites, and to identify opportunities for differentiation.
Work closely with the tea company's marketing and product teams to understand their goals, target audience, and brand identity, and to identify the most relevant visual and artistic references. Collaborate with content creators.
Develop a design concept that reflects the tea company's identity, style, and tone, and that attracts and engages the target audience, whether it's tea lovers, health-conscious consumers, or gift shoppers.
Create a range of designs for various pages and sections of the website, that follow the design concept and that communicate the tea company's key messages, values, and features.
Generate illustrations that enhance the website's visual appeal and storytelling, and that reflect the tea company's history, culture, and ingredients, while maintaining a consistent style and quality.
Layout the website on Tilda, a website builder platform, that ensures a smooth and intuitive navigation, and that optimizes the website's speed, responsiveness, and search engine visibility.
There were a lot of ideas in the process of work
But this concept won. The client liked the illustrations generated in the neural network, and I liked the style of Chinese porcelain of the Ming era
The whole graphic concept was built on the basis of the main screen
Results
Designed a visually appealing and user-friendly website that reflects the tea company's identity, style, and tone, and that engages and informs its target audience.
Conducted a competitor analysis that identified opportunities for differentiation and that informed the design concept and the website's features.
Created a range of designs for various pages and sections of the website that communicate the tea company's key messages, values, and features in a clear and compelling way.
Generated illustrations that enhance the website's visual appeal and storytelling, and that reflect the tea company's history, culture, and ingredients, while maintaining a consistent style and quality.
Laid out the website on Tilda, a website builder platform, that ensures a smooth and intuitive navigation, and that optimizes the website's speed, responsiveness, and search engine visibility.
Collaborated with web developers and content creators to ensure that the website meets the technical and functional requirements, and that it provides a seamless and enjoyable user experience across devices and browsers.
Received positive feedback from the tea company's marketing and product teams, who praised the website's creativity, beauty, and effectiveness, and from the target audience, who found it easy to navigate, informative, and inspiring.
Skills demonstrated
Competitor analysis: the ability to analyze and evaluate other tea companies' websites, and to identify opportunities for differentiation and innovation.
Design skills: the mastery of design software, techniques, and principles, and the ability to create aesthetically pleasing and functional designs that convey complex information.
Communication skills: the capacity to articulate and present design concepts to different audiences, including clients, colleagues, and stakeholders, and to collaborate effectively with web developers and content creators.
Illustration skills: the ability to generate original and appealing illustrations that enhance the website's visual appeal and storytelling, and that reflect the tea company's history, culture, and ingredients.
Web design skills: the ability to layout a website on Tilda, a website builder platform, that ensures a smooth and intuitive navigation, and that optimizes the website's speed, responsiveness, and search engine visibility.
Project management: the ability to manage multiple design projects simultaneously.